_2045 by the network
WE EXIST WITH THE SOLE PURPOSE OF SOLVING THE CHALLENGES THAT KEEP OUR CLIENTS UP AT NIGHT WITH NEVER SEEN BEFORE AND MEANINGFUL CREATIVE SOLUTIONS THAT IMPACT THE WORLD AND CULTURE IN A POSITIVE AND SUSTAINABLE WAY.
https://bythenetwork.com/
By The Network is global network of the world’s best independent creative agencies. Founded by multi award winning creative leader Per Pedersen and 16 founding agencies. The network offers direct access to 400+ highly awarded creatives from 35 nationalities and covers 20 markets.
“It’s time to re-think what it means to be a network”, Per Pedersen explains and continues, “I’ve gathered a global creative dream-team of the best of the best creative people I’ve met and worked with over the years. All are extra-ordinary creative mavericks behind some of our industry’s most exciting agencies. All with a long trail of outstanding creative work.”
The agencies include: Marvin, Los Angeles, SMALL, New York, The Sway Effect, New York, Ostrich Co, Toronto, Founders, Miami, Mexico City, Kingston Jamaica, Buenos Aires, Libre, Panama City, Rehab, London, Freeturn, London and Los Angeles, Herezie, Paris, Amsterdam Berlin, Amsterdam, Berlin, Worth Your While, Copenhagen, Farm, Stockholm, Helsinki, White Rabbit, Budapest, Mr+Positive, Tokyo Seoul, and Shelly Beach Motorcycle Club, Sydney and _2045, Barcelona. Curated for the highest possible creative level and with a consistent trail of outstanding work on big brands. All agencies are founded, owned and led by creatives.
The network is owned by the agencies not vice-versa. This ensures that the network always puts creativity first. Together the agencies set the course for the network, decide on future members, have exclusive access to the services of the network, and have a seat in the global creative council.
Board of Directors
Per Pedersen – Founder and Creative, Global
Global creative leader in the global agency business for over 25 year. Per has won 500+ awards including more than 150 Cannes Lions. He started as his native country Denmark’s first creative Planner but transitioned into creative director. He was the co-founder of creative hot-shop Uncle Grey - the highest ranking creative agency in Denmark. In 2009 he became CCO of Grey Germany, then Global ECD in Grey New York before taking a global creative leadership role as Deputy Worldwide CCO in 2014. Since 2017 Global Creative Chairman of Grey Worldwide. Currently building a new global network of the world’s most creative independent agencies,
(Chairman) Andrea Stillacci - CEO & Founder at Herezie, Paris
Former DJ and contemporary art critic. Worked in Milan, London and Paris. BBDP Milan. JWT Milan. JWT London as Global Creative Director for Unilever Worldwide. In 2004, he was named VP ECD at JWT Paris. in 2007 Co-President and ECD of Grey Paris. Both agencies ended up as the most awarded WPP offices in France. In 2010 he founded Herezie, the most awarded independent agency in France.
Carles Puig – CoFounder, CEO & CCO at _2045, Barcelona
Barcelona native Carles was trained as a designer and set up his own studio. Jumped into advertising at Y&R and JWT as Creative Director. After years living in other continents with incredible stories, having met wonderful people and learned from all of it working as CCO in Grey in Peru, Chile and Singapore he returned to Barcelona at the end of 2019 and founded _2045. A non-agency based on the experience, created in the present, looking to the future.
His work has achieved more than 90 recognitions in the most prestigious advertising shows, from Cannes Lions to One Show.
Stephanie Vander Werf – co-Founder at Libre, Panama City
Former Model and TV Host for Copa Airlines. In 2012 she became Miss Panama. CEO and co-owner of the Panamanian fast food chain “El Asador” and “Los Años Locos.” Director and co-founder of Sunrise Media production agency working with brands such as Adidas, Heineken, Hyundai, INAC and others. She co-founded Libre agency on august 2019 and since then she’s been working with brands such as Mercantil Banco, Hertz and Thrifty.
Tanya De Poli – co-Founder & COO at Founders, Miami, Mexico City, Buenos Aires and Kingston.
Born in the US, raised in Argentina, before deciding to branch into the world of the indie agencies, Tanya became the youngest appointed GM in Ogilvy globals history, at age 29. She led the growth of the agency bringing huge accounts such as Starbucks, KFC & Universal Orlando Resorts for LATAM & Caribbean. Then in 2019 she ventured out to open her own agency: Founders. In the year since its birth, Founders has been cataloged as a “Phenomenon”, by many in the industry, after opening 4 offices and winning accounts such as Red Stripe (Heineken Group), Scotiabank, GLOBANT, ASSIST CARD, American Express, & The North Face, amongst others. Tanya is an advocate for gender equality, and is proud to lead a team that is 60% female, most of which occupy leadership roles at Founders. She seeks to continue expanding opportunities for minorities in advertising through her role on the Board of & The Network.
Peter Grasse – Founder & Producer at Mr+Positive, Tokyo
Peter Grasse is an awarded producer who shaped the reputation of Asia-Pacific’s most dynamic production companies in New Zealand, Australia, Hong Kong, Singapore and Japan. For more than a decade Grasse has produced some of the World’s most talked-about and awarded commercial campaigns. Having been ranked in the Top Three Production Companies of the Decade by BestAds, he continues to cultivate the Asia-Pacific region’s most inspiring new talent as Mr+Positive. Peter joined Curious Film Auckland as General Manger in 2004. Soon thereafter he launched new production offices in Sydney & Singapore. Under his leadership, Grasse’s team was awarded 3 Grands Prix, 3 Gold Lions, the Cannes Film Festival’s Semaine de la Critique
Grand Prix for Stephen Kang’s Blue, as well as being name Ciclope’s Asia Pacific Production Company of the Year from 2013 to 2015. Peter moved to Japan in 2016 in search of fresh thinking and new challenges. Grasse has chaired the film craft jury at Ciclope, Spikes, Lisbon and Award and served on juries for Cannes Lions, Adfest, Axis, and Adstars. Peter returned to Cannes as a speaker in 2017 after speaking on the ’Redefinition of Production Value’ at the 2016 Entertainment Lions.
